Google has partnered with cryptocurrency exchange Coinbase which lets users pay for cloud services using crypto. The users can pay for the Google cloud services using Bitcoin, Ether, and Dogecoin. The long-term strategic partnership aims to foster Web3's development ecosystem. For further details financial-equity.com Rebecca Baldridge Investing Writer. When it comes to raising capital, I often hear founders say they want to get in touch with investors who specifically invest in their tiny, niche industry. VCs invest in a diverse range of companies to mitigate the risk associated with the inherently uncertain nature of venture investments. Given their portfolio approach, they seek to maximize returns by identifying and investing in companies with high growth potential. As such, they often target innovative technology startups or industries on the verge of significant transformation. Analyst. Firms that prefer a proactive approach dedicate resources to cultivate relationships and create opportunities before they hit the broader market. They actively reach out to companies and entrepreneurs with tailored pitches that resonate with their identified investment thesis. On the other hand, some firms might adopt a more reactive strategy , responding to opportunities that come their way through inbound inquiries or referrals without actively seeking them out. This could involve attending pitch events or staying active in industry forums where startups are seeking capital.